2014-2016 Strategic Plan Goal: Communications

 

STRATEGIC PLAN GOALS

 

WHOLE CHILD  FAMILY ENGAGEMENT  |  COMMUNICATIONS  QUALITY EARLY LEARNING  | DATA

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OUTREACH, COMMUNICATION AND AWARENESS

GOAL: The Coalition is recognized as the leader in early learning.

Goal Leader: Sunny Gettinger   Board Lead Team Liaison: Camille Harrison

Staff: Chad Sykes-Burns

CORE STRATEGIES ACTION PLANS TIMELINE METRICS* ELC STAFF
1.Develop and implement a comprehensive integrated marketing/ communications plan about the value of ELC 1a Identify target audiences: families, elected officials, businesses, and physicians
Action Steps
1a 2nd Qtr 2014 and ongoing 1a Determine feasibility of hiring a polling firm to benchmark the community’s awareness of ELC and our work. SMain@elcduval.org
CBurns@elcduval.org
  1b Create messaging around ELC’s value proposition
Action Steps
1b 2nd Qtr 2014 and ongoing 1b 100% of Staff and Board members are knowledgeable of ELC Essentials document/elevator speech as determined by staff quiz and Board Orientation evaluation survey. CBurns@elcduval.org
  1c Determine the appropriate medium for reaching each audience using advertising, marketing, and public relations
Action Steps
1c 3rd Qtr 2015 1c Detailed ELC marketing plan approved by Board including budgeted line items. CBurns@elcduval.org
  1d Design a marketing plan focused on GSOD relating to providers, GSOD families  and to general community
Action Steps
1d 3rd Qtr 2015 1d 65% increase of CCRR callers asking about GSOD programs.
1d (1) 65% of GSOD providers surveyed report an increase in the number of their families knowing about star rating.
CBurns@elcduval.org
  1e Design and implement robust website with marketing plan for roll-out
Action Steps
1e 4th Qtr 2015 1e 100% accomplishment of grant deliverables according to grant time line. CBurns@elcduval.org
  1f Increase CCEP business participation
Action Steps
If 2nd Qtr 2015 through 2017 1f 5% increase of CCEP business partners; 5% increase in CCEP funding from 2013-14 grant. SMain@elcduval.org
CBurns@elcduval.org
  1g ELC receives community/partner recognitions
Action Steps
1g 3rd Qtr 2015 and ongoing 1g Two community recognitions for ELC and their work SMain@elcduval.org
CBurns@elcduval.org
  1h Increase earned media
Action Steps
1h 2nd Qtr 2015/4th Qtr 2016 through 2nd Qtr 2016/4th Qtr 2017 1h 5% increase of earned media opportunity from 2013-14. CBurns@elcduval.org
  1i Public social media campaign
Action Steps
1i 3rd Qtr 2015, 3rd Qtr 2016, 3rd Qtr 2017 1i 10% increase in the number of “likes” or “follows” on our social media platforms. CBurns@elcduval.org
  1j Community Promotional events/opportunities
Action Steps
1j Annually 2014-2017 1j Seven CCRR Visibilities or promotional events. CBurns@elcduval.org
  1k Ongoing website resource partner meetings.
Action Steps
1k 4th Qtr 2016 1k 100% of JCCI study partners report satisfaction with new website and their participation in the design and information. CBurns@elcduval.org
  1l Ongoing/sustainable media plan
Action Steps
1l 3rd Qtr 2016 1l 100% of the funding needed to support a sustainable marketing plan is secured from outside, donated or partner funding to continue media plan. CBurns@elcduval.org
  1m VPK Kick-off and Provider Expo
Action Steps
1m 3rd Qtr 2015 1m 75% of participating providers and families in attendance surveyed report they found the Expo valuable and meeting their expectations. CBurns@elcduval.org

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